A lot of managers wonder what they should charge for their match day tickets. It’s hard to answer too specifically as it largely depends on how your team is currently performing. If your team is winning, you can get away with charging more because more fans want to attend. If you hit a bad run of results, you should lower your ticket prices to keep your attendance up. Otherwise your attendances will drop and you’ll lose 1-2% in your possession bonus.
A good standard amount to charge is 2x your manager level. So, if you are level 50 you will charge 100. If you are level 62 you will charge 124 etc.
Use that as a good benchmark and then amend your ticket prices slightly depending on how your team is performing. Charging too little is better than charging too much as the most important thing is getting the 5% possession bonus for your attendance.